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Course Description

Innovation is required to succeed in a constantly changing world. Modern businesses value innovation as one of their strategic priorities, a growth driver, and an essential business tool. It is a powerful force for transforming business outcomes and practices in almost every type of business and industry.

A brilliant strategy, as well as unique innovations, can earn your company recognition as a serious competitor with a strong brand within a global market. It is all about differentiation which can be reached due to a unique business strategy as well as due to innovative approaches, or even due to innovation itself. Moreover, topics such as Brand Management are relevant as well when it comes to building value and leveraging growth while also being able to differentiate existing and potential competition.

By completing the program, students will learn to:

  • Develop the skills to become an effective change agent
  • Transform a vision into a viable business concept
  • Assess future needs and solve problems in a strategic manner
  • Implement the ideation process to create successful market strategies
  • Prepare a team for the innovation process
  • Apply creativity and innovation concepts to their individual leadership skills


Other supplementary reading resourses: